The new kids on the block are fully digital and move between hardware without any problems. Very interesting to see as I am very often still in the middle of old and new media where by far not everything is digital....The other observation is that the Nintendo DS is a fantastic category killer. Even though other kit such as PSP's, PS3 and iMac's are around, they are glued to their little screens... the latest big hit is the DS version of Guitar Hero on tour...