Next day the AMNI lecture was about mainstream media following the new media session on blogging.Five time the amount of people showed up, indicating that mainstream media are still of interest.... Two speakers Edwin Trop the Cross Media director of Talpa and Michiel Buitelaar, SVP Consumer of the fixed line business of KPN. Both shared from their perpective the rocky road to come. The path forward in their perspectives has many opportunities, but choices have to be made and winners and loosers will emerge.