Succesfull entrepreneurs often work in tandem, creativity/technology on the one hand, business accumen on the otherhand. The Steves of Apple are an example. Podbrix is also a good example example as the company issues interesting wannahaves surrounding the Applesphere and the Steves, combingin creativity, technology and business. A nice examplefrom the catalogue is is the Wozwear t-shirt with a really old Apple microprocessor attached. Limited edition and I wonder whom I might see with such a shirt....