The concept that all content becomes digital, the internet solves the distribution problem and those companies that can do something smart with this combination will be incredibly successful is appealing to many. At today's Immovator session the topic was IPTV. more then half a dozen Dutch companies shared their boxes and software with a couple of hundred people in Hilversum. Replying to the question: "When will half of the Dutch population use these boxes and software to enjoy all this content on their couch?" the answers varied from 2 to 8 years. Some way to go.....