Leading creatives and entrepreneurs headline newly-created Cross Media Week event in Amsterdam in September

Speakers of Pixar, Endemol, Talpa, craigslist, Second Life and MySpace headline PICNIC ‘06

June 15, 2006 – Amsterdam -- The Cross Media Week Foundation today announced the program and speaker line-up for Cross Media Week, officially known as PICNIC ’06. PICNIC ’06 is Amsterdam’s new annual event focused on creativity in cross media content and technology, specifically in the fields of entertainment and communication.

PICNIC ’06 will take place from September 26 – 30 at the Westergasfabriek, a cultural facility located in a former gas factory.

The PICNIC ’06 program will showcase content delivered via TV, the Internet, mobile phones, gaming, virtual reality and music services. Delegates will discuss major trends related to media, art and science, see innovative content, formats and channels, and develop new opportunities. Sessions will include networking picnics, interactive plenary discussions, content showcases, demos and a wide variety of workshops.

For the complete program and confirmed speakers, visit www.crossmediaweek.org