The carrier of digital content becomes less and less important, in the end the 1's and 0's can be put on anything. Transferring them from CD to harddisk to iPod or to the rest of the world has become household knowledge. Still there is room for the off-line world too. www.believermag.com has an interesting combination of website and magazine with goodies such as DVD's or CD's. I see that many formats of content are or are becoming free, think for example newspapers. On the other hand people are willing to pay for an experience or convenience. The transformation is happening and following it closely is, well (cough) interesting.