The on-line and off-line world are coming together more and more. The word convergence is of course not really relevant here, but one sees more and more that on-line propositions appear off line and the other way around.

MacDonalds is restyling their restaurant to enable the on-line proposition and one of the outlets is already totally restyled to a cross media hang out for the hip and cool.

Cross media outfits are appearing more and more too. Whereas in the 60/70's jeans and corduroy jackets were for academics, in the 80/90s for tv quiz show hosts, now they are for the cross media crowd. Not at lot of change one might argue?

On-line brands appearing off-line is another trend, started by Ilse Media and one can see the off-line apparel appearing everywhere! This makes one think what might happen on the big off-line gig on October 6.